Market Ready
Every listing has a story.
Real stories behind real estate listings. From unexpected twists to creative fixes, hear the behind-the-scenes moments of what it really takes to get homes sold. Brought to you by Notable.
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Podcast Episodes
Fixing the destroyed home
Sean McConnell of the McConnell Group in Seattle/Puget Sound and Lance Pendleton sat down to chat about prepping a home to go back on the market less than two years after purchase. Through his story, Sean demonstrates how agents often embody multiple roles, including truth-teller, mediator, project manager, and solutions-finder.
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The bait & switch
Damon Vaz of Vaz Interiors explains how home staging can make or break a home sale. A former police sergeant turned stager, he shares why playing "bad cop" to realtors' "good cop" can help homeowners realize the value of staging, and how not to "bait and switch" potential buyers.
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Sold 40% over asking
Rachel Melby and Rachel Sheftel of Little Hill Real Estate turned a beloved Bay Area home that had a unique, bold style into a listing that appealed to a broader market. On Market Ready, they talk about taking an empathic approach to working with home sellers while also setting boundaries.
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The refreshed formula
With $40K in funds and the help of a listing concierge, Cori Whitaker of Windermere took a small, rundown home filled with animals and junk and turned it into a cozy cottage that got multiple offers and netted $180K over the original value.
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Don't sell as-is
When the owners of a rental property they hadn't seen in a decade were ready to sell, Rob Smith and Eric Ferraro of The Rob Smith Team at Keller Williams Realty in Atlanta built a plan to make the home market-ready instead of selling as-is, helping the sellers to decide what repairs were worth investing in and how to finance them.
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$1.66M in one weekend
Seattle-area agent Hao Dang helped a homeowner who was equity rich but cash poor get financing for pre-sale home prep, turning a $1.3M as-is value into a $1.66M sale that closed within days of listing.
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¹ Results may vary, and are neither warrantied nor guaranteed. Subject to the terms and conditions of your loan agreement. Loans are provided by Notable and made by either Notable Finance, LLC, an affiliated lender, or Quorum Federal Credit Union. Notable Finance, LLC, NMLS# 1824748 loans are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and lender underwriting. Rules and exclusions apply. Subject to terms and conditions (notablehome.com/terms).
² Interest may apply. Loan funds, interest and fees are due upon the sale of your home, twelve months after origination, or the occurrence of other acceleration events as provided in your loan agreement, whichever occurs sooner. Subject to the terms and conditions of your loan agreement with one of Notable’s affiliated lenders, Notable Finance, LLC or Quorum Federal Credit Union.
³ Results may vary. Based on data published here:
www.thezebra.com/resources/research/home-staging-statistics
www.opendoor.com/articles/improvements-that-increase-home-value www.nar.realtor/blogs/styled-staged-sold/why-staging-matters-even-in-a-sellers-market
www.realsimple.com/home-organizing/home-improvement/painting/paint-colors-increase-home-value
www.prnewswire.com/news-releases/move-in-ready-ranks-as-no-1-priority-among-2025-homebuyers-bright-mls-national-survey-finds-302346761
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